Hopster is an app for 2-6 year olds whereby they can watch videos, play games and listen to music. The existing onboarding experience was too minimal, and testing showed parents did not feel confident handing the app to their children.
My task was to redesign it so that users would:
Success would be measured in terms of onboarding completion, as well as conversion to account creation (or starting a free trial).
The wireframes below show the overall flow of users through onboarding, which gives them essential information and then allows them to explore. After this initial flow, they receive additional informational popups in each of the content sections (shows, games, etc).
Having children as users makes it very difficult to target the parent with messaging. First time use is the only time where the parent is likely to be holding the device. Therefore, we decided to include account creation upfront, to be able to target parents with emails later.
Once onboarding was released, the analytics showed a significant proportion of users getting lost in the account creation flow. They would start signing in or creating an account, only to go backwards in the flow, or quit.
I designed several small tweaks to address this:
Copyright Kate Killick 2017